This month, we’re focusing on the most identifiable action of “going green.” It’s not Kermit T. Frog (however, that little amphibian has lots to say about being green) It’s not the Green Monster at Fenway. Nor is it the horrible (but oh so delicious) Shamrock Shake. Of course, I’m going to be talking about recycling.
But, while we’re on the subject, I wonder if McDonalds has any idea how much money they would make if they made their little green shake available year-round. The profits alone from my wallet would probably make it worth their time. I’m sure there was a marketing guy who thought up the term “engineered demand” and threw the idea to his bosses and they ran with it, leaving us poor suckers waiting for the magical time of year when we can punish our bodies. (And don’t get me started on the McRib!)
Where was I? Oh yes, recycling?! Yes, that sounds more like the purview of this blog. Recycling: taking something you have and don’t need anymore and turning it into something else…hopefully, again and again. It’s one of the pillars of the environmentalism movement. It’s what we’ve been hearing for decades, and the necessity of recycling is finally being taken seriously. We can see this by how simple it is to do in our society.
Look at any recycling tote. You can get a little plastic tote and fill it with mixed recyclables willy-nilly. Papers, bottles and cans (and just clap your hands) can be picked up every week from your curb. No hassle. No sorting. They do that for you at the center. All you have to do is make sure you put your recyclables in that tote and bring it to the curb. Here’s a quick FAQ if you’re looking for a list of curbside recyclables. Recycling is so easy. It’s so mainstream. Some might even say too easy and too mainstream.
Well, I’ve got some ideas that will help you go to the next level.